SOULWORKER
We partnered with the SoulWorker team to drive user acquisition across Western markets through a combination of creative production and large-scale paid media campaigns - including programmatic display, YouTube, Meta, and other performance channels.
Our task was to help SoulWorker expand beyond its established Asian audience and scale growth across the US and Europe. In addition to launching full-funnel UA campaigns, we were also responsible for producing creative assets tailored to Western audiences and optimised for performance across multiple platforms.
THE GAME
PLAN
THE
PERFORMANCE
The campaign drove a significant uplift in Western user acquisition, with strong CPI efficiency and high-quality installs across the US and key European markets.
Our tailored creatives performed well across all platforms, particularly in programmatic display where CTRs exceeded benchmarks.
Retargeting and creative iteration further boosted results, helping SoulWorker successfully scale into new markets and broaden its global community.
4.1m
VIEWS
12.8m
IMPRESSIONS
#1
STRATEGY GAME
$100m
REVENUE
10
MARKETS
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
