App Marketing

Utilizing the mobile ecosystem to maximise acquisition and retention for mobile games

HOW WE BEAT USER ACQUISITION

Connected direct networks
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Delivered downloads
m+
Attributed Users
0 m+
ROAS driven campaigns
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Offices Opened
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MOBILE GAME MARKETING

We are one of the fastest-growing user acquisition platforms. Our teams are based in Germany, India, Singapore and the UK, running operations across Europe, the UK, US, SEA, MENA, India and Korea. Theorycraft Marketing currently runs collaborations with the top 15+ DSPs, self-serve platforms and over 300 direct networks across the globe. Together we have delivered 20M+ installs & 10M+ attributed users so far for our mobile partners

UA CAMPAIGNS

All our mobile game marketing UA campaigns are targeted across geos, operating systems, versions, categories, carriers and devices. Our teams and campaigns are fully driven by hard KPIs: We run CPI, CPA, CPM, CPC and CPV campaign models. We have specialised in APK based user acquisition with strategic partnerships with OEMs, 3rd party app stores, file sharing apps and FOTA players.

HOW WE WORK

As a mobile game marketing agency, we integrate seamlessly with the UA teams of our clients to plan and run campaigns, including a smooth onboarding process, technical assistance, campaign set up and optimisations, as well as delivering ongoing and final reporting.

Mobile Marketing Partners