Cracking the code to video game marketing
Much like a Theorycrafter, we analyse data and market trends to create optimal strategies and tactics to market your video game. We facilitate the scale of PC, Console and Mobile games by creating revenue generating ad campaigns, using marketing-leading technology to measure direct ROI on all marketing spending.
HERE IS HOW WE BEAT THE GAME
Theorycraft Marketing is a leading video game marketing agency with a wealth of experience in the gaming sector.
Whether you don’t have any marketing resources in-house, or if you need reinforcement for your existing set up, we Integrate smoothly as an extension of your team. We can plan and execute revenue generating ad campaigns, reliably source, manage and optimise data-led influencer campaigns, and measure direct ROI on all digital marketing spending.
Paid Media
Paid Media
learn moreInfluencer Marketing
Influencer Marketing
learn moreSteam Attribution & Optimisation
Steam Attribution & Optimisation
learn moreSocial Media
Social Media
learn moreApp Marketing
App Marketing
learn moreCreative Services
Creative Services
learn more

CLIENTS


























The Process
MARKETING FINANCING

We have teamed up with 1Up Capital the leading UA fund to give you access to the credit lines needed to focus on the development of your game and studio. Through this exclusive partnership we are able to offer fair and transparent rates to grow your users faster than the competition.
Corporate Financing

We also partnered up with Akur Capital, a specialist leading independent capital markets and M&A adviser in the gaming sector. We will put you in touch with Akur to help you successfully navigate various high level corporate activity such as:
- Capital Raising
- M&A
- Strategic Advice
- Ideas To IPO
PARTNERS
We’re proud to be a founding partner of the #LevelUpMentalHealth initiative from Safe In Our World – a charity that works to promote mental health in the video game industry. For more information or to get involved, visit safeinourworld.org.
To further our commitment to helping combat mental health in the gaming industry, we’ve teamed up with Play Aid. Play Aid is a global mental health project that uses esports to teach gamers about the importance of mental health, self-care, and social connections. Find out more here on the Play Aid website
Marketing Partners









recognized as A top PPC Management Agency in London by DesignRush
We are proud to be awarded Verified top agency to work with by Vendry.io