Cracking the code to video game marketing

Much like a Theorycrafter, we analyse data and market trends to create optimal strategies and tactics to market your video game. We facilitate the scale of PC, Console and Mobile games by creating revenue generating ad campaigns, using marketing-leading technology to measure direct ROI on all marketing spending.

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Games Launched
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Steam Wishlists Generated
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Managed Media Spend
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Tracked Game Sales
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Offices Opened

HERE IS HOW WE BEAT THE GAME

Theorycraft Marketing is a leading video game marketing agency with a wealth of experience in the gaming sector.
Whether you donโ€™t have any marketing resources in-house, or if you need reinforcement for your existing set up, we Integrate smoothly as an extension of your team. We can plan and execute revenue generating ad campaigns, reliably source, manage and optimise data-led influencer campaigns, and measure direct ROI on all digital marketing spending.

Paid Media

Paid Media

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Influencer Marketing

Influencer Marketing

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STEAM ATTRIBUTION & OPTIMISATION

STEAM ATTRIBUTION & OPTIMISATION

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GAME LOCALIZATION

GAME LOCALIZATION

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Social Media

Social Media

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App Marketing

App Marketing

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Creative Services

Creative Services

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WEB3 MARKETING

WEB3 MARKETING

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WORK WITH US

PUBG: BATTLEGROUNDS

Paid Media

Creative Services

Influencers

WARHAMMER: VERMINTIDE 2

Paid Media

Creative Services

Social Media

YOUTUBERS LIFE 2

Creative Services

Influencers

CLIENTS

THE PERFORMANCE FOCUSED VIDEO GAME MARKETING AGENCY

The Process

Weโ€™ve established a smooth process from start to finish to plan, run and optimise your campaigns to the best they can be. We will be with you every step of the way.
1
Intro Call
A quick 30 min call to discuss your needs and plans
2
Brief
You send us a brief outlining game/budget
3
Proposal & Media Plan
We create a bespoke and detailed media plan
4
Client Agreement
We then get the formalities signed and sealed
5
Onboarding
We request and walk through relevant ad account access
6
Creatives
We then receive creative assets (or create them for you)
7
Campaign Set-Up
We set up campaigns as planned, monitoring and optimizing throughout the campaign duration
8
Post Campaign Insight
We provide a complete report as well as audience insights

PRE-BUILT PACKAGES

Take a look at some of our pre-built packages designed to help you with your goals. Each package can be customised for your specific needs so just click on your desired package and get in touch to discuss your bespoke solution!

MARKETING FINANCING

1up Capital

We have teamed up with 1Up Capital the leading UA fund to give you access to the credit lines needed to focus on the development of your game and studio. Through this exclusive partnership we are able to offer fair and transparent rates to grow your users faster than the competition.

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Corporate Financing

Akur Capital

We also partnered up with Akur Capital, a specialistย  leading independent capital markets and M&A adviser in the gaming sector. We will put you in touch with Akur to help you successfully navigate various high level corporate activity such as: Capital Raising, M&A, Strategic Advice and Ideas To IPO.

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Marketing Partners

recognized as A top PPC Management Agencyย in London by DesignRush

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We are proud to be awarded Verified top agency to work with by Vendry.io