Stay ahead of the game with expert insights, proven strategies, and the latest trends in video game marketing from the TheoryCraft team.
Theorycraft Marketing is heading to GDC 2026. As a leading game marketing and user acquisition agency, we help studios scale globally with data-driven performance marketing for games. If you're attending GDC and want to discuss growth strategies, global launches, or scaling your game marketing campaigns, let’s connect in San Francisco.
Steam remains the most powerful demand engine in PC gaming. In The Playbook for Steam Success (2026), we break down Steam’s discovery algorithm, wishlist strategy, store page optimisation, launch momentum tactics, and long-tail growth frameworks used by breakout indie and AAA hits alike.
Theorycraft Marketing is a Preferred Reddit Partner for 2026, delivering expert Reddit ads management, beta access, and high-performance campaigns.
Celebrity partnerships are transforming gaming, turning launches into cultural moments. But in this space, success demands more than star power - it requires authenticity, creative alignment, and strategy. Theorycraft Marketing helps studios pair the right talent with high-performance campaigns that drive installs, engagement, and real growth.
Theorycraft Marketing helped FUNFLY elevate Last War: Survival globally by securing Daniel Wu for a high-impact celebrity campaign. Blending gaming marketing expertise with entertainment influence, we drove player acquisition, brand awareness, and cultural impact across global and Chinese markets.
From launching AAA titles to turning mobile games into global phenomena, Theorycraft Marketing helps the world’s biggest games publishers, developers, platforms, and entertainment brands craft culture, drive player acquisition, and deliver measurable results through paid media, influencer campaigns, and full-service creative production.
Theorycraft Marketing had an amazing time at ChinaJoy 2025 in Shanghai, hosting our own booth and connecting with game developers, publishers, and partners from around the world. The event was a fantastic opportunity to share insights, explore new collaborations, and strengthen relationships that help great games succeed globally.
At PGC Shanghai last week, we headlined the conference with an in-depth look at how celebrity and brand collaborations can help games break into the Western market. Using a standout case study with actor Antony Starr, Our MD Nick showed how the right partnership can drive massive awareness, engagement, and revenue. Theorycraft Marketing has built a reputation as a specialist in this space - helping games of all sizes achieve global success through data-driven strategy and creative execution.
Nick Ellis, Managing Director at Theorycraft Marketing, is set to speak at Pocket Gamer Connects Shanghai on July 30th. In his session, he’ll break down the award-winning campaign behind Last War: Survival and explain how the right celebrity collaboration - in this case with Antony Starr - helped the game top global charts. Expect practical insights for developers and marketers looking to expand from East to West and make brand partnerships actually work.
Get in touch with our expert team to discuss your next gaming project.
