Theory-Craft Logo
Get In Touch
chinaflag
SHADOW POINT

SHADOW POINT

We supported Coatsink with the launch of Shadow Point, running a targeted digital campaign across VR-focused publications and Meta platforms to drive awareness and user acquisition for this narrative-driven puzzle adventure in the virtual reality space.

THE BRIEF

Coatsink brought us on to help promote the release of Shadow Point with the goal of reaching dedicated VR gamers. Our campaign focused on placing display ads within key VR media outlets and running paid ads across Meta to drive visibility and traffic to the Oculus store.

Background Blob

THE GAME

PLAN

We launched a dual-channel campaign combining high-visibility placements on VR editorial sites with performance-driven Meta ads. Creative assets emphasised the game’s voice talent, immersive puzzle mechanics, and emotional narrative. We targeted core VR users with interest in narrative, puzzle, and exploration titles, optimising spend to platforms and placements that drove the highest store engagement.
Get Started On Your Project

THE

PERFORMANCE

The campaign successfully positioned Shadow Point within the core VR community, delivering strong click-through rates and store traffic.

The use of premium placements on VR publisher sites elevated the game’s visibility among early adopters, while Meta ads efficiently drove conversions.

The campaign helped solidify Shadow Point as a standout title in the growing VR narrative space.

Performance 0

4m+

VIDEO VIEWS

10m+

IMPRESSIONS

2k+

POSITIVE QUEST REVIEWS

Theorycraft Marketing became a hugely important part of our team. I could trust them with everything I threw at them and was impressed by their attentiveness!

company logo

Laura Barnwell

Coatsink

Background BlobBackground Blob

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

RELATED

PROJECTS

View All Projects
Project image
Project image
Project image