SHADOW POINT
We supported Coatsink with the launch of Shadow Point, running a targeted digital campaign across VR-focused publications and Meta platforms to drive awareness and user acquisition for this narrative-driven puzzle adventure in the virtual reality space.
Coatsink brought us on to help promote the release of Shadow Point with the goal of reaching dedicated VR gamers. Our campaign focused on placing display ads within key VR media outlets and running paid ads across Meta to drive visibility and traffic to the Oculus store.
THE GAME
PLAN
THE
PERFORMANCE
The campaign successfully positioned Shadow Point within the core VR community, delivering strong click-through rates and store traffic.
The use of premium placements on VR publisher sites elevated the game’s visibility among early adopters, while Meta ads efficiently drove conversions.
The campaign helped solidify Shadow Point as a standout title in the growing VR narrative space.
4m+
VIDEO VIEWS
10m+
IMPRESSIONS
2k+
POSITIVE QUEST REVIEWS
Theorycraft Marketing became a hugely important part of our team. I could trust them with everything I threw at them and was impressed by their attentiveness!
Laura Barnwell
Coatsink
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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