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OVIS LOOP

OVIS LOOP

We partnered with the team behind Ovis Loop to lead their expansion into the Western market through a combined PR, community, and influencer strategy. Our work spanned social media management, playtest promotion, and high-impact press outreach to build visibility and momentum ahead of launch.

THE BRIEF

Support Ovis Loop’s Western debut by managing press outreach, growing social channels, and building community infrastructure. Our objective was to generate awareness and excitement among Western players through earned media, influencer coverage, and community engagement across Discord and Reddit.

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THE GAME

PLAN

We executed a multi-pronged campaign that combined PR, influencer marketing, and community activation. We secured features and coverage in major Western gaming press, crafting tailored press releases and assets to introduce Ovis Loop to editorial teams. Simultaneously, we managed social channels and built a strong Discord presence, while promoting and supporting the official playtest to engage early players. Our influencer outreach targeted creators across YouTube, Twitch, and TikTok, generating buzz through preview content and live gameplay.
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THE

PERFORMANCE

The campaign drove a successful wave of attention for Ovis Loop in the Western market. We secured meaningful press coverage across top-tier gaming publications and influencers, helping to build credibility and anticipation.

The playtest drew high engagement, with thousands of sign-ups and positive community feedback.

Discord and Reddit activity surged, creating a thriving early community. Together, these efforts laid the groundwork for Ovis Loop to launch into a new market with visibility, momentum, and a growing fanbase already in place.

Performance 0

40+

INFLUENCER ACTIVATIONS

60%

INCREASE IN ENGAGEMENT

1m+

OVERALL VIEWS

37

PIECES OF COVERAGE

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LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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