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THE BRIEF

Coatsink brought us in to help build excitement and momentum for the cross-platform release of Moonglow Bay. Our objective was to drive wishlists and pre-release awareness across PC and console audiences, followed by a high-impact launch campaign to maximise digital sales.

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THE GAME

PLAN

We executed a cross-platform media strategy, using Meta, YouTube, Reddit, and programmatic channels to reach life-sim, cozy game, and fishing RPG fans. Creatives focused on the game’s emotional storytelling, peaceful visuals, and accessible co-op features. Custom tracking and platform-specific audience targeting enabled us to optimise each campaign based on regional and platform performance.
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THE

PERFORMANCE

Moonglow Bay saw strong wishlist growth in the weeks leading to launch, with particularly high engagement among cozy game communities.

Our campaigns helped the game achieve standout visibility across Steam and console storefronts, driving strong digital sales across all platforms.

The campaign successfully brought this indie gem to a wide, emotionally connected audience across the globe.

Performance 0

250k+

VIDEO VIEWS

15k+

STORE PAGE VISITS

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LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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