TheoryCraftMarketing - Digital Marketing & Creative Agency

Lightyear Frontier

We worked with the team behind Lightyear Frontier to shape their strategic marketing roadmap and execute paid media campaigns to build awareness, drive wishlists, and support the game's positioning ahead of launch.

THE BRIEF

FRAME BREAK and Amplifyer Game Invest brought us in to help define a clear go-to-market strategy, including campaign phasing, audience targeting, and channel planning. We were also tasked with running full-funnel paid media campaigns to increase visibility, build a strong wishlist base, and create sustained momentum ahead of release.

THE GAME

PLAN

We helped map out the long-term marketing approach for Lightyear Frontier, identifying key beats from announcement through launch. Paid media campaigns were launched across YouTube, Meta, Reddit, and X, targeting genre fans and players of cozy, sim, and co-op games. We ran creative testing with gameplay footage and stylised assets to optimise for engagement and wishlist intent, continuously reallocating budget to top-performing segments.

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THE

PERFORMANCE

The strategic roadmap and targeted campaigns ensured Lightyear Frontier gained traction with a highly relevant audience.

Wishlist growth exceeded benchmarks, and paid ads consistently delivered high engagement, particularly on YouTube and Reddit.

Our efforts helped the game carve out a clear identity in the cozy/farming genre, building a passionate early community and setting the stage for a strong, well-supported launch.

IMPRESSIONS

2.7k

POSITIVE STEAM REVIEWS

300k

VIDEO VIEWS

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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