LAST WAR: SURVIVAL X KNOSSI
We teamed up again with FunFly to support Last War: Survival's expansion across the EU through a major influencer partnership with German creator Knossi. As with the Antony Starr collaboration, we led the end-to-end production and delivery of 20 bespoke video ads tailored for the German market, helping drive massive visibility, installs, and market penetration in the region.
FunFly tasked us with creating a large-scale influencer campaign to boost Last War: Survival's presence in the German-speaking market. The goal was to localise and amplify the game’s appeal through a familiar and beloved personality - Knossi - while delivering high-volume, high-quality creative to power paid media across Europe.
THE GAME
PLAN
THE
PERFORMANCE
The Knossi campaign delivered outstanding results, rapidly boosting Last War: Survival's visibility and installs in Germany and surrounding EU markets.
The 20 video ads performed exceptionally across paid media channels, achieving high CTRs and strong CPI efficiency.
Knossi’s audience responded enthusiastically, with the campaign contributing to significant growth in the region and helping solidify Last War: Survival as a rising force in the mobile strategy genre across Europe.
3m+
INSTALLS
$51m
REVENUE
#1
STRATEGY GAME IN DE
Theorycraft Marketing excels in business negotiations, swiftly resolving complex cases while ensuring clear communication and professional insights.
樊子恒
FUNFLY PTE. LTD
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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