LAST WAR: SURVIVAL X DANIEL WU
We partnered with First Fun to execute the full celebrity collaboration campaign with Daniel Wu for Last War: Survival, managing every stage from start to finish. This included talent sourcing, contract management, pre-production, production, and post-production for a global ad campaign distributed to Chinese-speaking audiences worldwide.
First Fun tasked us with creating a high-impact celebrity campaign to boost Last War: Survival’s visibility and user acquisition amogst Chinese-speaking audiences worldwide. Our responsibility was to manage the entire process and ensure a seamless execution that met both creative and logistical goals.
THE GAME
PLAN
THE
PERFORMANCE
The campaign achieved significant global reach and engagement, resonating strongly with audiences in key markets.
By managing the project end-to-end, we ensured a smooth production process, high-quality deliverables, and an effective launch that amplified Last War: Survival’s visibility and drove user acquisition worldwide.
20x
VIDEO ADS
60m+
CAMPAIGN REACH
#1
STRATEGY GAME
Theorycraft Marketing excels in business negotiations, swiftly resolving complex cases while ensuring clear communication and professional insights.
樊子恒
FUNFLY PTE. LTD
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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