Jurassic World Aftermath

Coatsink
Universal


How we helped Coatsink and Universal launch their new Jurassic World game through multiple channels.

JURASSIC WORLD AFTERMATH

THE BRIEF

We were excited to work on the legendary IP Jurassic World, supporting the global launch of the Oculus VR exclusive ‘Jurassic World Aftermath‘ where you outsmart deadly prehistoric predators and recover valuable research materials in this boundary pushing VR adventure game. We were tasked with targeting the hard to reach VR audience and increase game purchases on launch.

Further to this campaign we were also trusted with the launch of the successful title on Nintendo Switch to eagerly awaiting fans across the world.

THE GAME PLAN

We executed a worldwide campaign using Meta, YouTube, GDN, Ad Network buying methods, Twitter, Google Search and influencer marketing on Twitch and YouTube to get the best possible coverage for the release, targeting specifically Oculus and Nintendo Switch users.

GDN
Ad Networks
Twitter Ads
Google Ads
Influencers

NINTENDO LIFE TAKEOVER