Jurassic World Aftermath
We developed and executed a full-funnel global campaign for Jurassic World Aftermath, supporting Coatsink across the entire launch lifecycle. From driving early awareness and intent for the VR release to scaling demand for the Nintendo Switch launch, we used paid media to maximise day-one sales and sustain momentum worldwide.
Support Jurassic World: Aftermath with a targeted digital campaign to boost awareness and user acquisition among virtual reality players, using platform-specific strategies, audience insights, and direct media partnerships to reach high-value VR and Nintendo Switch users.
THE GAME
PLAN
THE
PERFORMANCE
The campaign successfully increased visibility among core VR and Switch audiences, driving a marked uplift in store page traffic and a strong conversion rate to purchases.
Our targeted media strategy resulted in efficient CPAs and high engagement, while direct partnerships with VR and Nintendo Switch websites ensured premium placements.
The campaign helped solidify Jurassic World: Aftermath as a must-play experience for VR and Switch gamers and strengthened its presence in a competitive niche market.
100k+
CLICKS TO STORE PAGE
5m+
VIDEO VIEWS
#8
WORLDWIDE DOWNLOADED PSVR GAME
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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