KRAFTON tasked us with supporting the new update by amplifying awareness and engagement, using the DLC as a hook to attract both new and returning players into the inZOI ecosystem.
THE GAME
PLAN
THE
PERFORMANCE
The campaign successfully boosted the player base, with strong engagement around the new DLC and a notable uplift in active users.
By aligning acquisition efforts with the update’s content, inZOI not only reactivated existing fans but also drew in new audiences eager to explore the Cahaya Island Getaway.
12m
VIEWS
40m
IMPRESSIONS
87k+
SIMULTANEOUS PLAYERS
Partnering with Theorycraft Marketing on our paid media campaigns was a genuinely smooth and productive experience. They brought sharp strategic thinking, a clear understanding of our goals, and executed with consistency across multiple projects. Their team felt like a natural extension of ours: responsive, pragmatic, and easy to work with. We saw measurable impact without unnecessary complexity.
Giulia Tolotti
KRAFTON
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
SIMILAR
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