TheoryCraftMarketing - Digital Marketing & Creative Agency

HUNT: SHOWDOWN

We worked with Crytek to support Hunt: Showdown by developing high-impact creative assets for display and social media platforms ahead of launch. Our goal was to capture the game’s intense, atmospheric tone and drive player interest through visually striking, performance-ready ad content.

THE BRIEF

Crytek approached us to help craft a suite of creative assets to promote Hunt: Showdown across paid media channels. The goal was to build awareness and engagement ahead of launch through platform-optimised visuals that would resonate with core FPS and horror audiences.

THE GAME

PLAN

We created a full creative toolkit, including static and motion assets tailored for key platforms like Facebook, Instagram, YouTube, and programmatic display networks. Every asset was built to emphasise Hunt: Showdown's unique blend of horror, tension, and competitive gameplay. We also supported creative testing, delivering variations that allowed the Crytek team to A/B test and optimise performance across different audience segments and markets.

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THE

PERFORMANCE

The creative assets delivered strong engagement across platforms, with high CTRs and strong visual recall among target audiences.

Our work helped set the tone for the campaign, aligning with the game’s gritty aesthetic while driving performance through high-quality, channel-ready content.

The materials we developed played a key role in increasing awareness and interest during the final pre-launch push for Hunt: Showdown.

CREATIVE ASSETS

6m+

SALES

100k+

PEAK PLAYERS

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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