Green Hell

Creepy Jar


How we helped Creepy Jar promote the sale for Green Hell base game and DLC releases

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THE BRIEF

Theorycraft Marketing had the privilege to look at how we can increase UA through digital marketing for Green Hell across all platforms. Creepy Jar approached us to help them promote their content updates and to increase user acquisition through their social channels.

THE GAME PLAN

We crafted a media plan and campaign structure to implement high quality retargeting and detailed funnel on Meta and YouTube. We utilised previous campaign data through Meta and Google in order to create high quality audience segments whilst serving relevant creative assets to each segment with customised messaging.