TheoryCraftMarketing - Digital Marketing & Creative Agency

GENESIS NOIR

We partnered with Feral Cat Den and Fellow Traveller to support Genesis Noir with performance-led paid media campaigns, driving wishlist growth pre-launch and converting interest into sales during the Steam release.

THE BRIEF

We were brought on to help build awareness for Genesis Noir among adventure and indie game audiences, with a focus on growing Steam wishlists ahead of launch and delivering efficient conversion through launch-week paid campaigns.

THE GAME

PLAN

We crafted a targeted digital campaign across Meta, YouTube, and Reddit, using artistic and emotionally resonant creatives that reflected the game's distinctive style. Audiences were segmented around narrative game fans, visual arts communities, and indie enthusiasts. A/B testing refined which assets drove the highest wishlist intent, and budgets were shifted toward the best-performing combinations as the launch approached.

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THE

PERFORMANCE

The campaign delivered highly engaged traffic and significant wishlist growth leading into launch.

Paid ads resonated particularly well with creative and design-savvy audiences, helping Genesis Noir secure strong launch momentum.

The game received critical acclaim and standout visibility on Steam, with paid media playing a key role in bringing its visionary style to a broader audience.

100k+

VIDEO VIEWS

AWARDS

15K+

STORE PAGE VISTS

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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