FALLBACK: UPRISING
We partnered with Microids to launch a large-scale influencer marketing campaign for Fallback: Uprising, activating a wide network of content creators across YouTube and Twitch to drive awareness, hype, and launch day momentum.
Microids enlisted our support to promote the launch of Fallback: Uprising through creator-led content. The goal was to reach core action and roguelite audiences by leveraging influencers with high engagement and genre alignment, helping boost visibility and drive players to the game on release.
THE GAME
PLAN
THE
PERFORMANCE
The influencer campaign delivered strong results, with high viewership and engagement across all major platforms.
Key creators drove significant traffic to the Steam page, and the coordinated timing of the content contributed to a strong launch spike.
Social sentiment was highly positive, and the campaign helped Fallback: Uprising reach a wide and relevant audience, boosting its position in a competitive release window.
35
ACTIVATIONS
800K+
VIDEO VIEWS
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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