TheoryCraftMarketing - Digital Marketing & Creative Agency

DC DUAL FORCE

We partnered with CCG Lab to support the ongoing growth and launch success of DC Dual Force through a comprehensive campaign that included creative concept development, Steam store page optimisation, and a robust paid media strategy. Our support spanned launch, ongoing "always-on" campaigns, and major content updates - including DLC releases - across programmatic, Meta, Reddit, and YouTube.

THE GAME

PLAN

We developed performance-driven creatives aligned with the DC brand and TCG community preferences, optimised the Steam store page for higher conversions, and rolled out paid media campaigns across Meta, Reddit, YouTube, and programmatic display. The campaign included launch momentum-building, evergreen "always-on" user acquisition, and timed boosts for key updates and DLC drops. Ongoing testing and optimisation ensured efficient spend and performance across all stages.

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THE

PERFORMANCE

Our campaigns helped DC Dual Force maintain steady player acquisition while maximising impact around launch and major content beats.

Creative refreshes and targeted delivery ensured high engagement and conversion, with the game establishing a strong presence in the competitive CCG landscape.

Always-on efforts kept acquisition costs low and consistent, while DLC-focused bursts reignited interest and boosted returning player traffic.

CREATIVE ASSETS

20m

IMPRESSIONS

40%

REDUCTION IN CPM

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

PROJECTS

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