BLACKSAD: UNDER THE SKIN
We worked with Microids to support the launch of Blacksad: Under the Skin with a performance-focused paid media campaign, delivering targeted display and social advertising - particularly in the US and French markets - to drive awareness, traffic, and launch week sales.
Microids approached us to help launch Blacksad: Under the Skin through a focused digital campaign. Our objective was to increase visibility in key territories (notably the US and France), drive store page traffic, and convert interest into sales across PC and console platforms.
THE GAME
PLAN
THE
PERFORMANCE
The campaign delivered strong engagement and high-quality traffic across both primary markets.
Our work helped the game achieve solid visibility in a competitive launch window and reinforced its positioning as a premium, narrative-driven experience.
Ads performed especially well in France, where the Blacksad brand already had a strong following, and we saw above-average CTRs and efficient conversions in the US as well.
$3m+
GROSS REVENUE
84%
VERY POSITIVE ON STEAM
10M+
IMPRESSIONS
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