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ARAGAMI 2

ARAGAMI 2

We partnered with Lince Works to lead the full launch strategy for Aragami 2, delivering global paid media campaigns to build awareness, drive pre-orders and day-one sales, and support the game’s positioning as a modern stealth-action experience across console and PC.

THE BRIEF

Lince Works brought us on to craft and execute a comprehensive go-to-market strategy for Aragami 2. This included full-funnel paid media support across key territories, with the objective of maximising launch visibility, generating strong wishlists and pre-orders, and driving high-quality traffic to store pages at launch.

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THE GAME

PLAN

We developed a full-funnel paid media strategy covering YouTube, Meta, and programmatic platforms. Ads were tailored to showcase the game's stealth gameplay, co-op features, and art style - using both cinematic trailers and short-form gameplay creatives. We A/B tested formats and messaging to optimise conversion rates and used granular tracking and attribution to allocate budget to the highest-performing channels.
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THE

PERFORMANCE

The campaign delivered strong results across all metrics. Aragami 2 generated significant pre-launch interest, with wishlist volume and engagement increasing steadily through the campaign.

Paid media effectively converted that momentum into day-one sales, and our creative strategy helped the game stand out in a competitive launch window.

The title was well received by players and press alike, and our campaign played a key role in ensuring a successful global launch.

Performance 0

120k+

GAME SALES

$3m+

REVENUE

3m+

CLICKS TO STORE PAGE

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LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

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