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Services.

Marketers. Gamers. Specialists. We understand the market

When you work with Theorycraft Marketing, you gain access to our full suite of internal games marketing services and technology, as well as gain a team of highly experienced game marketers specialised in the gaming industry.

PAID MEDIA

Strategy Media Planning / Media Buying / Data-Led Optimization / AB Testing / Comprehensive Reporting / Marketing To Gamers / Dedicated Account Managers.

PAID MEDIA

CREATIVE SERVICES

Creator Discovery / Outreach / Relationship Management / ReportingCreative Strategy / Graphic Design / Video Production / Ad Assets / Resizing.

CREATIVE SERVICES

SOCIAL MEDIA

Creating, nurturing and converting gamers into fandoms.

SOCIAL MEDIA

STEAM ATTRIBUTION & OPTIMISATION

Optimise visibility / Track campaigns / Optimise store page / Optimise tags / Market insights / Advanced reporting / Optimise promotions / In-depth metrics

STEAM ATTRIBUTION & OPTIMISATION

APP MARKETING

Full-Funnel User Acquisition Strategy / App Store Optimization (ASO) / Paid UA Across Meta, Google, TikTok & More / Creative Testing and Iteration / Event-Based and Subscription Revenue Optimization / Cross-Channel Retargeting / Data-Driven Growth and LTV Modeling

APP MARKETING

CELEBRITY & BRAND PARTNERSHIPS

Talent Research and Identification / Contact and Outreach / Negotiation and Contracting / Creative ideation / Pre-Shoot Logistics / Production / Post-Production / On-Set Coordination and Liaison / Union and Regulatory Expertise

CELEBRITY & BRAND PARTNERSHIPS

INTERNATIONAL MARKET EXPANSION

Localized KOL, Celebrity, and Brand Partnerships / Paid Media / Western PR and Media Outreach / Native Level Speakers / Localized Creative and Messaging / Transparent, Hands-On Account Management

INTERNATIONAL MARKET EXPANSION

INFLUENCERS

Influencer Strategy and KOL Management / Platform-Specific Campaigns (YouTube, TikTok, Twitch, etc.) / Creator Sourcing and Vetting / Contracting and Negotiation / Performance Tracking / Regional and Global Activation / Authentic, Long-Term Creator Relationships

INFLUENCERS