At Theorycraft Marketing, we specialize in helping the world’s biggest games publishers, developers, platforms, and entertainment brands market themselves. From paid media to full-service creative and commercial production, our campaigns deliver measurable impact, player acquisition, and cultural relevance. One of our most high-profile campaigns was the Daniel Wu x Last War: Survival collaboration, which exemplifies our expertise in blending gaming marketing, entertainment campaigns, and celebrity partnerships.
**Securing Daniel Wu: Bringing Star Power to Game Marketing
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When FUNFLY PTE. LTD. wanted to scale Last War: Survival globally, we knew that to break through the noise, the campaign had to combine gaming expertise with entertainment influence. We secured Daniel Wu, one of the biggest stars in Asia, to headline the campaign — a move that instantly elevated the game’s visibility across multiple markets.
This wasn’t just a celebrity endorsement; it was a full-scale entertainment marketing integration. By combining Daniel Wu’s star power with targeted game marketing strategies, we turned Last War: Survival into a global cultural moment.
**A Full-Funnel Global Marketing Campaign
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Theorycraft Marketing managed every aspect of the campaign:
- Global Paid Media & Player Acquisition: Optimized ad campaigns across mobile, PC, and console to drive installs and retention.
- Influencer & Celebrity Partnerships: Leveraged Daniel Wu’s reach alongside regional KOLs to maximize engagement and awareness.
- Creative & Commercial Production: Produced high-quality video, social content, and promotional materials tailored to Western and Asian markets.
- Performance Tracking & ROI: Measured campaign success with direct, data-driven KPIs — installs, retention, engagement, and monetization.
**Entertainment Meets Gaming Marketing
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This campaign perfectly illustrates Theorycraft Marketing’s unique position as a gaming and entertainment marketing agency. We don’t just run ad campaigns — we craft culture. By combining gaming expertise with celebrity partnerships and entertainment-driven storytelling, we amplified Last War: Survival’s reach far beyond typical mobile game audiences.
**Chinese & Asian Market Expertise
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In addition to global reach, we localized the campaign for Chinese-speaking markets. Understanding cultural nuances, platform preferences, and regional influencer networks, we ensured that Daniel Wu’s involvement resonated authentically with audiences across Greater China while supporting FUNFLY’s player acquisition goals.
**Results That Speak for Themselves
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The campaign helped Last War: Survival achieve global visibility and engagement milestones, driving both player acquisition and brand awareness. By integrating gaming marketing strategies, entertainment campaigns, and celebrity influence, we created a campaign that was both performance-driven and culturally significant.
**Why Brands Partner With Theorycraft Marketing
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- Gaming & Entertainment Expertise: Decades of experience marketing games and entertainment brands worldwide.
- Celebrity & Influencer Campaigns: We connect top talent with global brands to amplify reach.
- Data-Driven Performance: Every campaign is tracked, optimized, and measured for ROI.
- Full-Service Production: Paid media, creative content, influencer management — all seamlessly integrated.
At Theorycraft Marketing, we craft culture where it matters most — whether for blockbuster games, mobile hits, or entertainment brands. The Daniel Wu x Last War: Survival campaign is a perfect example of how we merge gaming marketing with entertainment influence to deliver global impact.
Crafting Culture. Driving Results.
