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We were required to plan and execute a dynamic digital marketing campaign to announce the highly anticipated launch of Subnautica 2.
To maximise reach across target market, including existing Subnautica players as well as prospecting audiences increasing video views to gain awareness of the announcement trailer.
We leveraged paid media channels to target the existing Subnautica community with precision, while prospecting new audiences through optimized campaigns that delivered low CPM and maximized reach and engagement.
