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We worked closely with Stick Sports to increase user acquisition across their Stick Cricket franchise. Stick Sports wanted to increase acquisition across India and Western English speaking countries to expand their userbase globally through digital advertising and creative management.
Our creative studio worked closely with Stick Sports to create a vast amount of creative iterations of video and banners ads in order to customise dynamic creative scenarios. We then activated a comprehensive digital media buying strategy across various western countries optimising towards the client’s objective of CPI.
Working with many ad networks and a mix of social media ad platforms we optimised and tested different audience segments as well as using dynamic creative strategy to match messaging with specific audiences in order to achieve maximum performance.
