TheoryCraftMarketing - Digital Marketing & Creative Agency

SANLO

We partnered with Sanlo to drive B2B lead generation through targeted paid campaigns on LinkedIn and Meta, helping them reach game studios and app developers in need of financial tools and funding solutions.

THE BRIEF

Sanlo approached us to support their growth goals by generating qualified B2B leads across key markets. The objective was to raise awareness of their financial services and funding platform among game developers and app publishers, and drive inbound interest from decision-makers through highly targeted digital campaigns.

THE GAME

PLAN

We developed segmented paid media campaigns on LinkedIn and Meta, focusing on founders, CFOs, and growth managers in the mobile gaming and app ecosystem. Creative messaging was tailored to pain points such as funding challenges, revenue forecasting, and capital efficiency. Ad creatives were A/B tested to optimise for both engagement and conversion, with real-time budget reallocation based on channel and audience performance.

Get Started On Your Project

40k

CLICKS

800k

IMPRESSIONS

HIGH VALUE LEADS

LET'S POWER UP YOUR GAME'S MARKETING.

Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!

PROJECTS

View All Projects