SAFE IN OUR WORLD: SIDEKICK
We partnered with Safe In Our World to promote Sidekick, their mental health journal designed specifically for gamers. Our campaign focused on driving product awareness and sales through targeted paid media across Google and social platforms.
Safe In Our World approached us to help promote Sidekick - a unique, gamer-centric mental health journal. The objective was to increase visibility and drive direct purchases via paid media, targeting both the gaming community and wellness-focused audiences
THE GAME
PLAN
THE
PERFORMANCE
The campaign achieved strong sales performance and engagement across all platforms.
CTRs exceeded benchmarks, and cost per purchase remained efficient throughout.
The journal resonated well with both core and adjacent audiences, resulting in high engagement. Our efforts helped Sidekick reach a broader audience and establish itself as a meaningful product in the intersection of gaming and mental health.
Need expert marketing to boost your game's success? From ad campaigns to influencer strategies, we've got you covered. Reach out today, and let's craft a winning strategy together!
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