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PUBG wanted help promoting the collaboration with WackyJacky101 and the release of the WackyJacky1091 PUBG skins. They wanted to make sure they reached highly targeted audience son the most relevent channels to generate engagement and excitement for the collab.
We created a full media plan and recommendations for creative based on past campaign data – as well as recommending the best channels that fit the audience targeting criteria. By using highly detailed keyword targeting and lookalike/retargeting segments, we then ran a fully managed advertising campaign optimised towards all the KPIs for this campaign.
