Sony came to us to run a digital activation campaign for a new FIFA game for PlayStation.
The goal was to promote PlayStation amongst school children and increase engagement with the brand using digital media supporting the offline activations and capitalizing on popular Footballers to promote the FIFA PlayStation game.
We set up PlayStation Schools’ Cup and ran monthly events in schools around England bringing with us a Premier League football player to come and conduct interviews with the press and interact with the children. We captured behind-the-scenes footage on Snapchat and Instagram live channels, as well as conducting fun interviews the football stars on the events. We also planned and executed the paid social activity. Utilizing Snapchat and Instagram to reach highly targeted audiences and increase engagement with PlayStation as a brand. We live streamed football matched on YouTube live and pushed promotion via YouTube as well.
What we achieved with this Digital Activation Campaign:
60% increase annual growth on Social accounts
+239% increase of engagement compared to the previous period
For every 1 fan lost, we gained 3.23
Over 400k YouTube video views