We worked with our long time client Gameforge on one of their evergreen games, OGame. Ogame is a browser-based, money-management and space-war themed massively multiplayer online browser game – with over two million accounts. The task here was to increase OGame user acquisition at a reasonable CPA and increase in-game activity.
We set up tracking pixels within the game in order to run Twitter, Programmatic, PPC and Native advertising. We then optimised towards the most active users using internal tracking systems, using dynamic budgets to control costs on worldwide audiences.
We overdelivered on impressions by over 300% for the campaign as a whole
Generated over 100k clicks to landing page
Generated audiences of highly engaged gamers and optimize for the cheapest CPA