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When approached to work on casual city-building game ‘ISLANDERS’, we put on our hard hats and got to work on creating a structurally sound digital strategy. We activated campaigns in the US for Xbox Series X and Series S, PlayStation 4, Xbox One and Nintendo Switch, with the aim of increasing user acquisition through digital ads. ISLANDERS is a gorgeous minimalist strategy game about building cities on colourful islands. You can explore an infinite number of ever-changing new lands, expand your settlements from sprawling villages to vast cities and enjoy the relaxing atmosphere.
