Islanders

Coatsink


How we helped Coatsink increase UA of Islanders on Steam, and further launch the console edition worldwide.

ISLANDERS_20210829205817-scaled-1

THE BRIEF

When approached to work on casual city-building game ‘ISLANDERS’, we put on our hard hats and got to work on creating a structurally sound digital strategy. We activated campaigns in the US for Xbox Series X and Series S, PlayStation 4, Xbox One and Nintendo Switch, with the aim of increasing user acquisition through digital ads. ISLANDERS is a gorgeous minimalist strategy game about building cities on colourful islands. You can explore an infinite number of ever-changing new lands, expand your settlements from sprawling villages to vast cities and enjoy the relaxing atmosphere.

Channels

Ad Networks
GDN

ISLANDERS LAUNCH TRAILER