We worked on the launch of the highly anticipated Indie Action game ‘Hot Brass’ for the US market. Hot Brass is a top-down tactical shooter where you take on the role of an elite SWAT team member. Presenting an array of scenarios across numerous settings, Hot Brass offers a selection of tactical problems to solve either through slow, stealthy infiltration or aggressive breach-and-clear methods. Fellow Traveller wanted to achieve quality traffic with Video Game Marketing whilst focused on user acquisition in the US for Hot Brass on Steam.
We worked closely with Fellow Traveller to utilise Reddit and Facebook desktop inventory to drive top quality traffic at an optimum CPC that would provide positive return on investment from Video Game Marketing, whilst using custom tracking URLs to create audiences with data from the Steam landing page.