To support the hotly anticipated release of Hellslave, we were drafted in to run a full awareness and launch campaign on Twitter. Hellslave is a dark and apocalyptic dungeon crawler RPG set in a dark fantasy universe.
We AB tested many different audiences and keywords whilst using specially designed Twitter creatives. Theorycraft provided constant audience optimisations through Twitter testing Keywords, Interests, Lookalike audiences as well as conversation topic targeting. Hellslave ended up being a top trending game on its release due to the quality traffic we generated through the campaign