We worked on Video Game Marketing campaign for the launch of Get Packed: Fully Loaded for Xbox, PS4, Steam and Stadia in the US market. Get Packed: Fully Loaded is the expanded edition of the couch co-op removals game that’s full of calamity and physics-based carnage for 1-4 players. We wanted to achieve top quality traffic whilst focused on user acquisition in the US.
In order to track and optimise towards high quality audiences, we created pixel events on the Get Packed website, using Ad Networks and Adwords to optimise towards button clicks to external sites from the landing page. We utilised Search, Google Display and specialised ad networks to drive the best quality traffic for the age groups appropriate for the game.