Global Top Round asked us to take a look at their user acquisition for their game testing platform so try and scale up their Facebook and Display campaigns in their target geos. The team at G.round wanted to increase time spend game testing and active users whilst simultaneously growing the platform.
We first began with integrating all relevant tracking pixels onto the site and game platform so that we could track all marketing performance. The Theorycraft Ops team walked G.round through the steps in detail and provided all tracking code for easy implementation and set up a clear marketing funnel for each channel. Our team then created a full funnel marketing plan to acquire new users as well as a retargeting structure in order to target highly engaged users with new game releases in order to get them playing and reviewing more games.