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11 Bit Studios, creators of the acclaimed Frostpunk series, seeked assistance in enhancing pre-order sales for Frostpunk 2 on Steam. The goal is to generate increased anticipation and drive conversions leading up to the game’s release.
Through strategic digital marketing across Meta, YouTube, display, and Reddit, alongside custom attribution modeling, we maximized Frostpunk 2 pre-order sales. Targeted ads and engaging content boosted visibility and engagement, while custom attribution ensured accurate measurement and optimization. This comprehensive approach drove significant sales increases and heightened brand awareness, setting the stage for long-term success.
