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Position Last War: Survival as the most downloaded mobile game in the US by leveraging strategic marketing, viral campaigns, and engaging partnerships to drive installs and brand recognition. We were tasked by First Fun in Hong Kong to engage a popular super hero character to promote Last War and increase it’s visibility in the US.
We secured Antony Starr (The Boys) to anchor the campaign and we worked with him and his team to transform creative concepts into a dynamic advertising series of 20 commercials filmed in Los Angeles.
The Last War x Antony Starr campaign was an extraordinary success, driving over 12.5 million downloads and propelling the game to become the #1 most downloaded game in the US. It also claimed the title of the highest-grossing game in the US, generating over $100 million per month.
This ground-breaking collaboration not only set records but also solidified Last War as a dominant force in the mobile gaming industry.
Antony Starr’s team was thrilled with the shoot day, praising the seamless organization and collaborative atmosphere. Thanks to meticulous planning and efficient execution, we completed all the creative deliverables on schedule, exceeding expectations. The smooth production process ensured we captured top-quality content while maintaining a positive and energized environment—a testament to the strong partnership between Last War and Antony’s team.
